Course curriculum

  • 1

    Lesson 1 - Initial Market Analysis

    • Module 0 - Introduction

    • Module 1 - Initial Market Analysis

    • Module 2 - Resources for Secondary Data

    • Module 3 - Determining Your Competition

    • Module 4 - Determining Your Target Market

    • Module 5 - Share Your Thoughts

    • Module 6 - Investigate These Resources

    • Quiz

  • 2

    Lesson 2 - Data Collection

    • Module 0 - Introduction

    • Module 1 - Data Collection

    • Module 2 - Generating Your List

    • Module 3 - Contacting Your Interviewees

    • Module 4 - Share Your Thoughts

    • Module 5 - Investigate These Resources

    • Quiz

  • 3

    Lesson 3 - Developing Your Questions

    • Module 0 - Introduction

    • Module 1 - Sample Questions

    • Module 2 - Preparing for Interviews

    • Module 3 - Share Your Thoughts

    • Module 4 - Investigate These Resources

    • Quiz

  • 4

    Lesson 4 - Analyzing Your Data

    • Module 0 - Introduction

    • Module 1 - Analyzing Your Data

    • Module 2 - Analyzing & Finding Trends

    • Module 3 - Developing Your Problem Statement

    • Module 4 - Share Your Thoughts

    • Module 5 - Investigate These Resources

    • Quiz

  • 5

    Certificate Quiz

    • Introduction

    • Quiz